Creative Industries Management

  • Bachelor of Arts (B.A.)

  • 7 Semester
  • Full time
  • physical presence study
  • 210 ECTS
  • 650 € / Month
  • Fulltime

Creativity, business and leadership inspire you. Whether as an entrepreneur or innovation manager, you want to enter the creative industry with your ideas. The BA Creative Industries Management makes you a creative generalist in 7 semesters.

  • English
  • summer and winter semester

Your course content What you will learn

The study programme BA Creative Industries Management adapts all-time management classics to the complex and dynamic world of the cultural and creative industries. In addition to traditional management issues, topics such as communication, art and entrepreneurship are also included in the lecture plan. During the course of your studies you can tailor your interest according to four areas: Music, Visual Arts, Creative Writing or General Creative Industries Management.

You study creative and cultural businesses, organisations and institutions, identities and practices from a critical management perspective. You explore cultural innovations and learn about and apply creative techniques and agile methodologies. You understand how business, technology and law redefine cultural practices and gain experience in managing and marketing creative processes and projects through numerous practical assignments with fellow students and network partners.

Your career prospects Our innovative approach that pays off

Having completed your BA Creative Industries Management degree, you know how to manage projects and processes successfully.

As an expert in trends and innovation, communication, organisational development, team leadership and creative processes, you will have a wide range of career opportunities in various professional fields:

  • in companies of the creative industries and service providers
  • in associations and organisations of the creative industries
  • in companies in the tourism and leisure sector
  • as a freelancer and entrepreneur with your own business
  • in communication, event and marketing agencies
  • in communication and marketing departments of companies
  • management functions in all businesses beyond the creative industries, especially in dynamic and international companies
Find your unibuddy.

Chat with our students.

Do you want first-hand information? Our students are happy to share their experiences with you, tell you about their courses, their projects and student life in Berlin, Hamburg and Dresden.

Event SRH Berlin Virtual Info Session - SPECIAL Music & Media programmes

Join us and learn everything you need to know about SRH Berlin, our Music & Media programmes, the application process, financing your studies and more!


Event SRH Berlin Virtual Info Session - SPECIAL Music & Media programmes

Join us and learn everything you need to know about SRH Berlin, our Music & Media programmes, the application process, financing your studies and more!


Students Performance A theatrical laboratory - Performing Arts module

Study Plan BA Creative Industries Management Your curriculum

7 Semester 210 ECTS
1. Semester

Media and Creative Industries

  • Creative Industries & Businesses 5
  • Business Strategy 5
  • Research Skills 5
  • Concentration I: Music/Visual Arts/Creative Writing/General 5
  • Media Studies 5
  • Creative Entrepreneurship Introduction Lab 5

In the first semester, you will dive into the world of creative industries and get an introduction to media studies. You will also look into different creative businesses and business strategies. You will tackle your first practical assignment right away and will plan and carry out a project in one of the following programme foci: Music, Visual Arts, Creative Writing or General Creative Industries Management.

2. Semester

Marketing and Communications

  • Marketing and Society 5
  • International Marketing Management 5
  • Concentration II: Music/Visual Arts/Creative Writing/General 5
  • Languages 5
  • Concentration III: Music/Visual Arts/Creative Writing/General 5
  • Intercultural Communication 5

In the second semester, you will deal with the topics of international marketing management, marketing and society and intercultural communication. You will work on another interdisciplinary project from one of the four focus areas with your fellow students and develop your organisational and personal skills.

3. Semester

Digital Work

  • Digital & Marketing Communications Management 5
  • Digital Media Technology 5
  • Digital Production 5
  • Concentration IV: Music/Visual Arts/Creative Writing/General 5
  • Media Law 5
  • Languages 5

In this semester you will gain in-depth understanding of the influence of the digital world on creative industries management. You will look into digital and marketing communications management, digital media technology and learn how to work with digital content practically. This is framed by media law so that you can handle issues of copyright, trademark and licensing. You will also carry out another project from one of the four focus areas.

4. Semester

Managing Finances

  • Accounting 5
  • Finance 5
  • Concentration V: Music/Visual Arts/Creative Writing/General 5
  • Lab Project 5
  • Project Management 5
  • Research Methods I (Qualitative & Artistic) 5

Being able to obtain funding, work with a budget and invoice your work is an essential skill when working in the creative industries. You will therefore deal with accounting and finance topics in this semester. You will learn and apply structured project management concepts and methods, and develop your management research methods in conjunction with innovative artistic approaches to research. Additionally, you will carry out an entrepreneurial lab project in the SRH Start-up Lab.

5. Semester

Internship / Study abroad / Incubator

In the fifth semester, you will either do an internship at a company of your choice, an exchange semester at a university abroad or an incubator for your entrepreneurial business idea with the SRH Start-up Lab. The internship/exchange/incubator semester corresponds to a student workload of 750 hours and is credited with 30 points.

6. Semester

Leadership & Career Development

  • Creative Career Development 5
  • Organisation & Leadership 5
  • Public Relations & Artist Management 5
  • Concentration VI: Music/Visual Arts/Creative Writing/General 5
  • Research Methods II (Qualitative & Quantitative) 5
  • Concentration VII: Music/Visual Arts/Creative Writing/General 5

You will learn to communicate strategically with different audiences in Public Relations & Artist Management, and will be able to apply these techniques to further your own leadership style and professional success in Creative Career Development and Organisation & Leadership. Another module on Research Methods will prepare you for the upcoming bachelor thesis, before you work on your final focus project.

7. Semester

Research & Innovation

  • Innovation Management 5
  • Creative Entrepreneurship Innovation Lab 10
  • Cultural Theory & Popular Culture 5
  • Bachelor's Thesis 10

Innovation Management and Creative Entrepreneurship are part of the syllabus in the last semester and will provide you with the knowledge and skills needed to deal with the growing demand for innovative approaches in the business and creative world. This is linked to critical analysis of Popular Culture as the pervasive social reality of ever-changing creative newness. The seventh semester is also dedicated to the writing of the bachelor thesis, which will be accompanied by a colloquium.

We support you

Full-Flex Offer | For international students only

Are you worried that Covid-19 might affect your academic future? Are you facing visa delays and travel restrictions? Take advantage of our offer to start your studies in April 2021 in virtual format and receive a reward!

Admission requirements Our requirements

Admission requirements vary according to the educational background and citizenship of all applicants. Our admission requirements are in accordance with German legal stipulations. 

The basic requirements are:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • Motivation letter
  • CV
  • Proof of English language proficiency
  • Copy of your identity card or passport

Here are the English requirements you should bring along:

  • Duolingo 95 points
  • TOEFL 87 ibt (direct recording)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Center's guidelines
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points

Fees and Funding Your tuition fees

As a state-recognised, private university, the SRH Berlin University is financed by tuition fees. This revenue goes towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.

Tuition fees (per month or per semester)

  • 650 € / month (Citizenship EU/EEA incl. Western Balkan, Switzerland)
  • 4,500 € / semester (Citizenship Non-EU/Non-EEA)

Enrolment Fee (once)

  • 500€ (Citizenship EU/EEA incl. Western Balkan, Switzerland)
  • 900€ (Citizenship Non-EU/Non-EEA)

You can finance your studies through BAföG, student loans, education funds and scholarships. The possibilities vary according to nationality. You can find more information under "Financing your studies". Our Student Advisory Service will be happy to answer any questions you may have.

Apply now Application process and deadlines

We look forward to getting to know you. This is our application process:

  • You apply online at our SRH Universities Application Portal
  • If you meet the admission requirements, we will invite you to a selection interview
  • If the interview is successful, you will receive an acceptance letter and the study contract
  • You will sign the study contract and send it back to us
  • You will pay the registration fee (all students) and possibly the 3-month deposit (non-EU/EEA students only)
  • We will prepare your letter of admission for you
  • You take part in our introductory week and then it begins!

This is what the admission interview is all about.

We would like to get to know you better and learn more about your creativity, your motivation and your vision of the future. You also have the opportunity to ask more detailed questions about the programme or the university. If you are unable to come to Berlin, we will gladly offer you an appointment online.

Get started now Your path into the future

  • You will take part in a step-by-step learning experience
  • You will study in small teams through practice-oriented tasks
  • You can concentrate on what is important in 5-week blocks
  • You will receive individual support from your lecturers

Apply now!